A collection of work I’ve created for vehicle launches and sales events.
The Return of a Legend, The 8 Series.
To celebrate the return of the pinnacle of the BMW collection, every detail of its launch, from the TV spot to banner ads, had to be as legendary as the 8 Series itself. Our creative was based on the fact that the 8 Series evokes more than the pull between the head and the heart, it ignites all your senses before you even step on the gas.
The Summer On Sales Event
Ah summer, the season of kicking back and tanning your left arm in the driver’s seat of a BMW.