Sarah Vella-Labrador
Copywriter
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Kate Spade: The ABC's of Anecdotes

 

The ABC's of Anecdotes

  After spending countless hours on the Kate Spade website I realized I love the brand so much because I connect with the persona: The fashionista, who thrives in a big city, yet refuses to dress in all black. Elegance is the forefront of her demeanor, but drinks with the girls are never out of the question.

  I decided to challenge myself to create a consistent persona through one line anecdotes that are presented alphabetically.