Xfinity Mobile wanted to create a series of static posts to encourage people to switch mobile carriers. While Xfinity wanted to highlight money-saving benefits, we wanted to show customers thata mobile carrier could be fun and approachable. So, we merged the two and created a series of eye-catching dance videos inviting people to make the move.
We worked with a CGI/Motion studio, a team of dancers, and a producer to create three completely original videos. And yes, our furry dancer did just do the Stanky Leg.